Philippine Association of National Advertisers officialized PETNET as its new member on its 2019 5th General Membership Meeting held at Johnny B. Good, Glorietta 3 last May 30, 2019 with the theme “Business Growth in Digital World”.
PETNET Marketing Specialist Madel Labalan represented the company and received the firm’s certificate of membership together with the other newly onboarded companies.
PANA is a non-profit and non-stock organization dedicated to protecting consumers rights through regulated advertising. “Joining PANA will definitely help us perform better as the Marketing unit of the firm. We want to learn from industry experts and take advantage of the network of this association. This way, we get to create strategic alliances with other household brands and run effective campaigns for our products and services,” says Nikki Robas, Senior Manager for Marketing Services.
Bobby Simborio, PANA Executive Director, shared the association’s lined up programs for 2019.
Brand Academy which is set to launch in September aims to provide crash courses for Junior Marketers to discuss effective Branding and Marketing Strategies.
For the upper management, PANA offers Brand Master Sessions in October wherein reputable business and brand strategist will be invited to mentor company executives.
Lastly, in November, PANA Foundation will launch the Youth Congress to feature Marketing students and young leaders to speak about brands and strategies in PANAnaw Awards, an annual event which opens opportunities to colleges and universities to present their original brand communication plan.
Moreover, one of the highlights of the meeting was Katapult Digital President, Albert Buddahim’s talk on how digital advancement plays an important part in driving business growth. He also emphasized that failure to adapt to technological evolution may be fatal to a business.
PANA holds monthly General Membership Meetings to gather its members and induct new members to discuss topics relevant to business development through brand management. With the organization’s support, PETNET is expected to deliver better services and quality products that will benefit the Philippines’ underserved market.